Gamification in tourism destinations

i-DEMO is a European cooperation project in the field of Vocational Education and Training (VET) whose objectives are:

• To equip tourism industry experts with the skills needed to capitalize on the opportunities arising from the application of gamification and digital and virtual solutions to tourism offerings.
• Contribute to innovating the tourism offering and improving its performance.
• Compile best practices and strategies for changing travelers’ attitudes toward tourist destinations by leveraging the enormous potential of gamification.

The expected outcomes of the project include:

• A competency profile for gaming-based tourism that defines the competencies and skills required of DMO professionals.
• An online course titled “Game-based Tourism”, which offers professional training for current and future tourism professionals.
• An i-DEMO Toolkit, consisting of guidelines and a Visual Virtual Map of European best practices, designed to apply gamification and creative strategies to the planning of tourism offerings and services.
• An i-DEMO Hackathon, aimed at fostering the development of 40 proposals from 8 European destinations.